I explored the both Podcast.com and Podcastalley.com for finding podcasts. I found the categories very broad. I eventually found under the Education category and keyword Library technology a podcast from James J. Hill Reference Library 2006 Speaker Series the lecture by:
How’s Your R.O.I? – Return on Internet?
Monday, July 30, 2007 5:18 PM
Teri Ross, principal of Imagine That Consulting Group, Inc., discusses the importance of knowing and understanding the results of your Internet marketing efforts to make appropriate adjustments and improvements. Learn how to get an Internet marketing “Profit and Loss” statement for your investment in real time and to manage your budget to achieve the best results in the shortest time.
The podcast highlighted how fast technology is changing all areas of business. Libraries are just part of general technology race.
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